Vehicle Protection Products

When it comes to buying new and used cars, our Toyota pricing team knows exactly what shoppers go through. We understand how difficult it can be to find a car that perfectly matches your needs, which is why our biggest goal is to help you secure the right loan with the right terms.
Of course, the most important figure that all car shoppers want to know about is vehicle pricing. Car prices are usually referred to as MSRP, and if that’s news to you, you’ve come to the right place. At Bob Smith Toyota, we can tell you all about what goes into a car’s price and why MSRP is a number that’s worth knowing.
 
What is MSRP?
MSRP stands for “Manufacturer’s Suggested Retail Price.” In other words, vehicle manufacturers like Toyota suggest a price for the base level of a particular model, like a new Toyota. The MSRP is especially helpful because it reveals if a dealership is selling a car at a fair price point. Rest assured that our Toyota dealership near Los Angeles will always dole out fair prices that you can negotiate to your liking.

Other Pricing Terms to Know
One term that you may hear associated with MSRP is “invoice price.” This is what a dealership pays for a particular car. This price can be useful when negotiating a bargain for the car you want.
Another term that you may hear a lot is “sticker price.” The sticker price of a vehicle is what you see that the car is selling for, and it’s the number that is often stuck to the window of a car.

How to Get the Best Deal
No matter what price you see online or at our dealership, you should always negotiate with our Toyota dealers. Use the figures you get from MSRP, invoice price, and sticker price to determine what you’re willing to pay for the car of your dreams.
As always, you should always test-drive before you buy. We invite you to come down and get matched with a car that best suits your needs and budget. We’ll make sure to show you cars that perfectly align with what you need, and all you have to do is enjoy the process. We hope to see you soon!